The whole idea of smoking

A pure white filter is only the beginning of a Winston

It’s what’s up front that counts.

The big difference is filter-blend — clear, rich tobaccos specially processed for filter smoking!

There’s nothing whishy-washy about Winston. For up front of its modern, pure white filter is filter-blend. That’s what gives Winston its famous flavor. And after all, that’s the whole idea of smoking,

Winston tastes good, like a cigarette should.